Category: Blog

Google も、企業として SEO  (検索エンジン最適化) に真剣に取り組んでいます。検索が Google のビジネスの中心である以上、当然だといえるでしょう。 ウェブサイトへのトラフィックを増やすには、ペイド メディア、ソーシャル メディアへの投稿、ディスプレイ広告をはじめさまざまな方法がありますが、効果的に設計された SEO は自然検索のトラフィックを増加させるための重要かつコストパフォーマンスに優れた戦略だといえます。事実、オンライン トラフィック解析企業 Parse.ly が、同社のネットワークのサイト運営者を対象に、直近 1 年間の参照元サイトを調べたところ Google 検索が全体の約半分を占めていることが判明しました。 とはいえ、SEO の成果を最大限に活用するには Google 検索の最新状況を常に把握しておくことが重要です。Google 社内のチームも例外ではありません。Google には約 7,000 のウェブサイトがあり、世界各地にある多数のプロダクト チームとマーケティング チームによって管理されています。これらのウェブサイトには毎日 200 以上の変更が加えられており、そのすべてが SEO に影響を与える可能性があります。Google のサイトが検索結果画面でどのように表示されるかという条件は他のウェブサイトとまったく同じであり、Google のチームもまた外部のウェブ担当者向けのガイドラインに準拠しています。 そのため Google は、ウェブサイトの SEO 戦略を緻密に策定し新たにどのような変更が追加されても対応できるようにしています。これらは、他のウェブサイト運営者にとっても役立つはずです。 1. 大きな成果を手にするには、小さな努力を継続すべき 単純すぎるようにも思えますが、ウェブサイト全体の SEO 戦略を絶えず微調整することで、結果的に大きな成果を生み出すことができます。たとえば Google マイビジネスのマーケティング サイトでは、インデックスに登録する URL を検索エンジンに伝える正規化など、「ウェブの基礎」として紹介されているベスト プラクティスを担当チームが実装したところ、自然検索のトラフィックが倍増しました1。 もちろん、相関関係が認められたとしても、必ずしも因果関係があるとは限りませんが、簡単な SEO を実施した結果、多くの Google サイトで自然検索のトラフィックが顕著に増加していることは事実です。 […]

Let’s put this notion to rest before we even start–you don’t have to be Instagram famous for your brand to see the best results. Learning how to be successful on Instagram isn’t just about follower count. Instead, success comes from engaged audiences and great content. It might seem overwhelming to think about ensuring a successful […]

Having a Facebook Business Page makes it easier for people to discover and interact with your brand online. Find out how to set one up here. If you have a business, you need a Facebook Business Page. With 1.82 billion daily active users, Facebook is simply not a social network you can ignore. Perhaps that’s why […]

When it comes to website design, there are so many different styles and directions in which your website can go: it can be anywhere from classy to minimalistic, from playful and vibrant to sleek and modern. While your final look-and-feel should exude your personal style, line of work, and brand identity, there are a few […]

As technology advances, it enables us to achieve more and more tasks without even realizing how complex they are. Learning how to design a website by yourself is one of these. Thanks to the evolution of website builders, you can design a website and craft an impressive online presence of your own. Using professional web […]

A good set of graphic design tips always comes in handy when you are a beginner graphic designer, or even a non-designers on the journey to teach yourself some practical graphic design skills. In this article, we share 15 of the most practical graphic design tips for beginners and non-designers. Let’s get started. 15 Graphic […]

Graphic designers around the globe come from different walks of life. Some discover this passion quite early and take-up professional courses or certifications, while some are self-taught who start with logo designing or social media graphic designing. While the later didn’t choose a more formal training route, it doesn’t imply that their expertise or portfolios […]

With TikTok now being the fastest growing social media network, there can be considerable competition for your videos. That means that you will need to work hard and be strategic if you want to create TikTok trending videos. As we have previously discovered in 50 TikTok Stats That Will Blow Your Mind, TikTok was the 4th most […]

There are many reasons why TikTok has become one of the most popular social media platforms today. Some of the factors contributing to its success, just to name a few, include its massive library of popular songs, trend-worthy effects, and the platform’s devotion to encouraging small niche communities to grow. But one of the major […]

Instagram marketing is competitive, but not impossible. Follow this guide and try our 18 strategies to succeed in 2022 and beyond. With over 2 billion monthly active users as of Q4 2021 (up 200% from 2018) Instagram is both the O.G. and trendsetter of social media marketing. Instagram has shaped the landscape of social commerce, the creator economy, and […]

With hundreds of millions of daily active users, Instagram is one of the best free tools for reaching your target market. But you can’t just plunge into a posting palooza and expect results. Yes, posting regularly is important, but it should be part of a larger strategy for promoting your Instagram account. The more familiarity […]

From Facebook adverts and newsletters to traditional print and PR, there are so many ways to promote your small business. But how do you know which is best? PR specialists from FSB PR/Crisis Management explain the seven most popular ways to market and advertise a small business, both online and offline. Contents Media relations Social media  Digital […]

Coming up with a new product or service is a lot of work, which unfortunately does not stop once it’s ready—launching and promoting it is the other half of the equation. You could be offering the best new product or service around, but if you don’t promote it properly, you’re likely to miss out on […]

No matter what you sell, getting prospective customers to buy doesn’t happen in an instant. Instead, the sales process unfolds in stages (the sales funnel): Warming up cold prospects to the idea of spending their hard-earned cash on your products and priming them for purchases in the future. Unfortunately, in today’s climate of low trust […]

A concrete growth strategy is more than a marketing strategy, it’s a crucial cog in your business machine. Without one, you’re at the mercy of a fickle consumer base and market fluctuations. If you’re unsure about the steps needed to craft an effective growth strategy, we’ve got you covered.  Business growth is a point a business reaches […]

Mailchimp CEO and co-founder Ben Chestnut has frequently told the story of an all-hands meeting with his team in 2014. People were raising their hands and asking, “So what’s the strategy?” Chestnut brushed it off, replying, “We don’t need no stinkin’ strategy—we’ve got this!” The employees of Mailchimp were not impressed with this cavalier approach. Chestnut reflected […]

9 times out of 10, fixing a digital marketing strategy that isn’t working comes down to doing one simple thing: You’re being weird. If you’re new to digital marketing, it’s pretty easy to forget that behind clicks and conversion rates, there are real people. Has this happened to you? You visit a website to read a blog […]

Tight margins and increasing competition make it essential for security firms to stay up to date with business trends. To compete for talent and contracts in this economy, you need to thoroughly understand where you stand in the competitive landscape. Knowing how to research your competitors—their operations, prices, and how they provide value to their […]

Competitive research can reveal trends in the marketplace and gaps in your own business plan. Competitive research is a crucial part of any good marketing plan. This term may elicit some negative images but competitive research has nothing to do with spying. It has everything to do with paying attention to your competition and what […]